In this episode of Not Alone, Valeria sits down with content creator, entrepreneur, and Aureum co-founder Cass DiMicco for a deeply relatable conversation on ambition, creativity, and the evolving meaning of success.
In this episode of Not Alone, Valeria sits down with content creator, entrepreneur, and Aureum co-founder Cass DiMicco for a deeply relatable conversation on ambition, creativity, and the evolving meaning of success. Cass opens up about the early signs that hinted at her creative future, her leap from fashion buyer to full-time influencer, and the vulnerability that came with putting herself online. She shares how Aureum was born from intuition, grit, and a little bit of impulsiveness, and opens up about what it took to run the business during its first year ‘til now, and how she stays connected to her “why” while navigating pressure, growth, and creativity - all while trying to start a family.
Cass and Valeria also dive into the truth behind the “Girl Boss” era, the myth that women need to choose between career and motherhood, and the importance of carving out solitude to stay grounded and creatively aligned. From delegation and leadership to letting go of control and imagining what’s next for Aureum, this episode is an honest look at womanhood, work, and the freedom that comes from paving your own path.
Follow Cass on Social Media
Instagram: https://www.instagram.com/cassdimicco/?hl=en
TikTok: https://www.tiktok.com/@cassdimicco?lang=en
YouTube: https://www.youtube.com/@CassDiMicco
Shop Aureum Collective: https://aureumcollective.com
Shop my look from this episode: https://shopmy.us/collections/2984674?tab=collections
Follow me: https://www.instagram.com/valerialipovetsky/
What we talked about:
0:28 - Debrief on Valeria’s Nashville Girls Trip
2:56 - Cass DiMicco intro
4:10 - Start of interview
4:23 - Their inspiring female entrepreneur event with Emma Grede
9:10 - Childhood signs that led to Cass’s creative future
12:02 - Early days as a buyer
13:09 - Starting her blog
13:35 - Quitting her job, influencing full time
16:14 - The difficulty of putting herself out there
19:45 - The “no plan” plan
21:00 - Starting Aureum
25:07 - The need to delegate
30:38 - Huge success the first year
32:32 - Pressure to scale the business
35:45 - “Connected to my why”
36:27 - Being ready for motherhood
37:48 - The “Girlboss” Era
39:10 - Career & Motherhood, no right answer
41:35 - Being creatively vulnerable
43:58 - The importance of being alone with your thoughts
45:00 - Using her environment to level herself up
48:04 - Ready to loosen the reigns
49:16 - What’s next for Aureum
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Cass DiMicco is a luxury fashion and lifestyle influencer who co-founded the accessories brand Aureum Collective. After beginning her career as an assistant buyer, she transitioned to full-time content creation and launched Aureum in 2019, a brand now known for high-end jewelry, belts, sunglasses, bags, and jackets. DiMicco runs the brand with her husband, Matthew Hoyle, and it has grown significantly through her social media influence.
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