How to Save Your Marriage: Working with My Husband & Hiring a CEO

Join us on this week’s episode of the Not Alone Podcast as we delve into our journey of building a global influencer empire.

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This episode is brought to you by the following: 

One Skin: Start prioritizing skin longevity today with 15% off using code VALERIA at oneskin.co 

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Better Help: Give online therapy a try at betterhelp.com/notalone and get on your way to being your best self.

Join us on this week’s episode of the Not Alone Podcast as we delve into our journey of building a global influencer empire. Rachel Ostro, CEO of Valeria Inc, joins hosts Gary Lipovetsky and Valeria Lipovetsky, and together they unravel the remarkable tale of how they forged Valeria Inc into a powerhouse in the influencer marketing realm. Boasting an audience of over 6.5 million across four social platforms, working with thousands of partners, and generating a staggering revenue of over 13 million dollars, their story is one of determination, collaboration, and innovation.

Tune in as Rachel, Gary, and Valeria share their insights into what makes the creator economy tick, revealing the pulse of a rapidly evolving industry. Discover how the creator economy is set to skyrocket, with projections indicating exponential growth in the coming years. Join us for an inspiring conversation that unveils the secrets behind their success and offers a glimpse into the exciting future of influencer marketing.

If you want to learn more about how you can create, monetize and grow on your own creator journey join our new community, Creator Method, launching in spring 2024. Visit creatormethod.com to learn more and join the waitlist. Limited spots available.

Creator Method: https://creatormethod.com/ 

You can find both Gary and Rachel on Instagram! 

Gary Lipovetsky:  https://www.instagram.com/garylipovetsky/ 

Rachel Ostro: https://www.instagram.com/rachostro/ 

Shop my look: 

Earrings: https://www.wishfinejewelry.com/collections/exclusive-wish-dangle-drops/products/0-20ct-diamonds-18k-gold-amor-single-dangle-drop-earrings?variant=42730432888990 

Sweater: https://www.zara.com/us/en/off-the-shoulder-knit-top-p03920144.html?v1=316611383 

Jeans: https://www.paige.com/p/sasha-32-in-large-ext-coin-pkt--8740b80-5502?utm_source=instagram&utm_medium=stories&utm_campaign=valeria 

Watch: https://rstyle.me/+RTN6lVUXbJhwq3wJvqqovg?li=531310ab-b95c-11ee-9ed9-0242ac110004&lpm=EXACT&pt=timeline&__cid=1144&l=en&p=explore-displayName-posts-id&r=explore-displayName-collections-id&rr=explore-displayName-posts-id&hpd=false 

Shop Rachel’s look

Jacket: https://veronicabeard.ca/en-ca/product/winslow-pinstriped-collarless-jacket/7783241580715?color=ecru-multi

Trousers: https://veronicabeard.ca/en-ca/product/heyser-pinstriped-pant/7783242334379?color=ecru-multi

@hokas sneakers

@longines watch

Shop Gary’s watch: https://www.longines.com/en-us/p/watch-record-l2-921-4-56-2

Valeria is on:

https://www.instagram.com/valerialipovetsky/ 

https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 

https://www.tiktok.com/@valeria.lipovetsky 

Not Alone Podcast

Disclaimer: The links in this description are sponsor or affiliate links. If you make a purchase through these links I may earn a credit or commission at no additional cost to you.

What We Talked About:

  • 00:00 Intro
  • 00:56 Welcome, Rachel Wexler!
  • 02:08 Why Valeria Inc. needed a CEO
  • 05:42 Who is Rachel and why is she leading Valeria Inc.?
  • 13:26 A team of visionaries
  • 15:32 Some positives that came out from the pandemic
  • 20:04 Different strengths and skill sets
  • 23:51 Going through major life changes as a team
  • 29:01 The stigma of career women after having kids
  • 32:12 Growth can mean so many different things
  • 36:04 What do you do for a living?
  • 38:58 Why don’t you sign on more talent? 
  • 40:39 What is the team’s biggest win?
  • 45:47 Future plans, online education, creator economy
  • 50:10 The economic impact of successful influencers
  • 56:28 Scaling your long-term goals
  • 59:10 What is Valeria like?
  • 01:01:44 What are the biggest hurdles for creators?
  • 01:08:10 Challenges come everyday
  • 01:13:01 Why is the podcast called Not Alone?
  • 01:16:15 Gary’s punctuation problem

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ABOUT THE GUESTS

Gary Lipovetsky

Gary is Co-Founder of Valeria Inc. His experience in online marketing started in 1996 and includes social, search and banner advertising, directory marketing, content creation and marketing, ecommerce, advanced data analytics, and affiliate marketing. In 2015 he crossed over into influencer marketing by partnering with his wife, content creator, Valeria Lipovetsky. Working together, they’ve fostered a collective audience of over 6.3M people across Instagram, TikTok, YouTube, and Facebook and have curated a team of 16 industry professionals to help serve over 300 brand partners.

Rachel Ostro

As the CEO at VALERIA INC., Rachel oversees our company’s vision and strategy, leading Valeria's brand development and podcast while fostering meaningful and long-term brand partnerships. Her goal is to continue the growth of VALERIA INC. and establish Valeria into a global household name brand. Rachel brings 10+ years of marketing experience and 5+ years of executive experience in growing rocketship companies. She loves being on the cusp of the future, and this industry and form of new media and partnerships is where advertising and media are heading. She gets to work with the most talented, passionate, and beautiful human beings who inspire her every day. She's lived and worked in four different countries, and is now settled in Canada with her growing family.

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