Vivian Tu, aka Your Rich BFF, is back on Not Alone to talk about her new book, Well Endowed, and what it really means to build a life that’s financially aligned, intentional, and values-driven.
Vivian Tu, aka Your Rich BFF, is back on Not Alone to talk about her new book, Well Endowed, and what it really means to build a life that’s financially aligned, intentional, and values-driven. In this conversation, Valeria and Vivian break down the idea of “optimization” in everyday life, from money habits shaped by childhood lessons (including her now-famous Chinese buffet analogy) to understanding your personal value system and learning how to resist the constant pull of targeted marketing. They dive into media literacy, why spending money feels easier than ever, and how to decide what’s truly worth it. Vivian also gets personal about building a strong financial foundation, getting financially honest with your partner, navigating prenups as a form of choice (not mistrust), and why women need to deeply understand their finances. The episode closes with a thoughtful look at teaching kids about money, estate planning basics, and how to leave behind more than just dollars - plus a peek at Vivian’s new financial platform, Ask Dolly.
Follow Vivian Tu on Social Media
Instagram: https://www.instagram.com/your.richbff/?hl=en
TikTok: https://www.tiktok.com/@yourrichbff?lang=en
YouTube: https://www.youtube.com/yourrichbff
Listen to Her Podcast: https://www.yourrichbff.com/podcast
Get Financial Advice from Vivian: https://askdolly.com/
Shop my look from this episode: https://shopmy.us/shop/collections/3614194
Follow me:
Instagram: https://www.instagram.com/valerialipovetsky/
TikTok: https://www.tiktok.com/@valeria.lipovetsky?lang=en
Not Alone TikTok: https://www.tiktok.com/@notalone.pod?lang=en
What we talked about:
0:25 - Setting up the episode
1:00 - Introducing Vivian Tu
2:37 - Start of interview
3:00 - What’s new with Vivian
4:23 - Inspiration behind “Well Endowed”
7:37 - Optimization in your life
7:49 - Lessons from the chinese buffet
10:33 - Figuring out your value system
12:50 - The importance of media literacy
14:25 - The ease of marketers targeting you
16:05 - Deciding if the purchase is worth it
18:35 - Not enough friction in the purchasing process
24:35 - Building your financial house
24:57 - Why women need to understand their finances
27:24 - Getting financially naked with your partner
30:00 - Social media setting unrealistic relationship standards
33:51 - Early days with her husband
35:44 - Falling in love with his generosity
37:40 - Prenups are about choice, not mistrust
41:53 - Teaching kids financial literacy
44:06 - Not leaving your children every dollar you have
47:29 - Telling your children “Yes, if…”
48:50 - Estate planning basics
53:44 - Leaving impressions for the readers
54:42 - New financial platform “Ask Dolly”
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On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author, Chief of Financial Empowerment at SoFi, and the CEO and Founder of the multi-platform brand, Your Rich BFF. Her approachable, culturally fluent take on financial literacy has earned her a community of over 10 million followers and a place among the most influential voices within financial education. Vivian has been recognized on the TIME100 Creators list (2025), Forbes 30 Under 30 (2023), Forbes Top Creators (2022 & 2023), and received the “Digital Influencer of the Year” Award at the 2024 Unforgettable Gala, honoring Asian and Pacific Islander achievements in entertainment. Vivian is gearing up to release her second book, Well Endowed, with HarperCollins on February 3, 2026. Picking up where her first bestselling book, Rich AF, left off, Well Endowed offers a fun, practical roadmap to navigating the biggest financial decisions in adulthood (homeownership, marriage, family planning, etc.), empowering readers to align their spending with their values, goals, and legacy.
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