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In this episode, Valeria sits down with digital pioneer, designer, and mom of two Aimee Song for an intimate and honest conversation about identity, motherhood, and the evolution of personal ambition.
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In this episode, Valeria sits down with digital pioneer, designer, and mom of two Aimee Song for an intimate and honest conversation about identity, motherhood, and the evolution of personal ambition. Aimee opens up about building her career before the influencer industry even existed, the highs and hidden lows of success, and why her definition of fulfillment has completely shifted in recent years. They talk postpartum depression, therapy breakthroughs, creative burnout, and the magic of slowing down to reconnect with what really matters. Aimee also shares what inspired her return to interior design and the intention behind her new fashion brand, Amiya. It's a raw, funny, and deeply personal look at what happens when you let go of the hustle and finally come home to yourself.
Follow Aimee: https://www.instagram.com/aimeesong/
Shop Lulu + Georgia Collab: http://bit.ly/43PbQUQ
Shop Amiya: http://bit.ly/3HOWRl8
Shop my look from this episode: https://shopmy.us/collections/1811792
Follow me: https://www.instagram.com/valerialipovetsky/
What we talked about:
00:55 Navigating Early Career Challenges
01:48 Reflecting on Industry Changes
05:52 The Impact of Social Media on Mental Health
08:12 Therapy and Self-Discovery
15:54 The Hoffman Process
24:18 Redefining Success and Happiness
35:26 Diving into New Ventures
35:46 Reflecting on Career Choices
37:05 The Importance of a Strong Foundation
38:32 Embracing Cringe Moments
39:06 Returning to Interior Design
40:31 Feng Shui and Home Harmony
47:04 Launching a New Brand: Amiya
56:19 Lessons from Motherhood
59:12 Embracing Aging and Redefining Milestones
01:04:28 Concluding Thoughts and Future Plans
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Aimee Song is a trailblazing online fashion icon, designer, and entrepreneur who helped define the influencer era as one of the original style bloggers. She launched her blog Song of Style in 2008 while studying Interior Architecture in San Francisco, blending her love of design with fashion and quickly building a devoted online following. What began as a personal creative outlet evolved into a global brand, leading to partnerships with fashion and luxury houses including Dior, Louis Vuitton, Prada, Gucci, and Valentino. With over 7 million followers on Instagram, Aimee has spent more than 15 years shaping digital culture, offering a curated mix of style, beauty, travel, and motherhood content. She’s been featured on Forbes’ 30 Under 30 list, named repeatedly to the BoF 500, and authored two bestselling books — Capture Your Style and World of Style — which cemented her role as a tastemaker in both fashion and lifestyle. In 2025, Aimee co-founded Amiya, a luxury knitwear label designed and produced in Italy, alongside her husband and business partner Jacopo Moschin. The brand reflects a more intentional, behind-the-scenes era in her career, built around timeless design, slower drops, and enduring quality. Most recently, she partnered with interiors brand Lulu & Georgia on a furniture collection that nods to her architectural roots — half of which sold out in its first week. Now a mother of two, Aimee continues to evolve her brand with authenticity and purpose, balancing influence with thoughtful entrepreneurship.
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