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Today, Valeria sits down with Jasmine Tookes. Best known for her work as a Victoria's Secret Angel, Jasmine is now a co-founder of the activewear brand Joja, an ambassador for numerous luxury brands, and a new mother. We all know Jasmine Tookes - but we don’t REALLY know her. In this episode, Valeria and Jasmine open up about being the products of resilient young single moms, the harsh realities of their early modeling careers, and why building a clothing brand is not for the faint of heart. Jasmine, also vulnerable, opens up about how she maintains balance between her career and motherhood, her views on the creator economy, and her aspirations for her brand and personal life. 

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You can find Jasmine on: 

https://joja.com/ 

https://www.tiktok.com/@jastookes 

https://www.youtube.com/channel/UC613sjXVOaDPBoH5xFeqDYQ 

https://twitter.com/jastookes 

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Valeria is on:

https://www.instagram.com/valerialipovetsky/ 

https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 

https://www.tiktok.com/@valeria.lipovetsky 

Not Alone Podcast

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What We Talked About:

• 00:00 Intro
• 00:40 Who is Jasmine Tookes
• 01:19 The ultimate goal was to become a model
• 03:09 Raised to be tough by a single mom
• 06:04 You gotta do all on your own
• 07:06 What kept you going?
• 09:08 You can succeed in whatever you want to do
• 10:04 JoJa - combining fitness and fashion
• 12:30 “I’ve worn so many hats building the business.”
• 14:54 Business aspirations for the brand 
• 16:08 Lessons learned as a new mother
• 18:07 “I try to not be hard on myself.”
• 20:11 How do you see yourself as a parent?
• 21:36 Growing up with two mother figures
• 22:42 Do you have daddy issues?
• 26:05 When your stylist is your own mother
• 27:48 How do you present yourself on social media?
• 30:06 “I will always be a model.”
• 31:48 People love to learn what you wear
• 33:49 How much are you willing to share online?
• 35:44 How do you recuperate from traveling too much?
• 37:10 What keeps you busy these days?
• 39:37 “Work hard, play harder.”

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