This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths.
This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths. Joanna Griffiths is the Founder and President of Knix and Kt by Knix, the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally and is lauded as the pioneer of the leakproof/period underwear marketplace. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder in 2022 through the sale of Kniz for $320 Million Dollars.
In this episode, Joanna and Valeria share their insights on evolving work perspectives after motherhood, the challenges of integrating work and personal aspirations, and the transformative power found within uncomfortable opportunities.
You can find Joanna on:
https://www.instagram.com/joannaknix/
https://www.knixteen.ca/products/some-periods-a-first-book-about-periods
Valeria is on:
https://www.instagram.com/valerialipovetsky/
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA
https://www.tiktok.com/@valeria.lipovetsky
What We Talked About:
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Joanna Griffiths is the Founder and President of Knix and Kt by Knix the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on impact work and product innovation the brand is on a mission to empower people to be unapologetically free. Joanna holds multiple patents and helped invent the leakproof underwear category which is pacing to become a billion dollar category and has changed the lives of millions of people around the world. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder when Swedish health and hygiene Giant Essity purchased 80% of Knix in 2022. Always one to push for greater change when asked about the record Joanna said she “hopes it is a title she holds for a short period of time and can’t wait to cheer on whoever holds it next.” Joanna's long list of accolades includes being named Waterstone's Most Admired CEO and an AdWeek Women Trailblazer. Recently she was named the 2023 E&Y Entrepreneur of the Year for Canada and will compete for the global title in June. Joanna holds an MBA with Distinction from INSEAD, sits on the board of Futurpreneur Canada and released her first book “Life After Birth” via globally renowned publisher Rizzoli in 2021.
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