Unlock Your Financial Freedom: Getting Rich with Vivian Tu

On today’s episode, Valeria welcomes Vivian Tu, better known as Your Rich BFF online.

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On today’s episode, Valeria welcomes Vivian Tu, better known as Your Rich BFF online. Vivian is an ex-Wall Street Trader, Strategy Sales Partner at a Tech company, and the face of YourRichBFF. She started YourRichBFF as a passion project to share digestible lessons on financial literacy and lifestyle. Since then, she has built a community of over 2,500,000 besties helping one another get rich and stay rich. Together, Valeria and Vivian dive into how being smart about money is not just a practical skill; it's a cornerstone of a secure and fulfilling life. They also explore the belief that financial literacy empowers individuals to make informed decisions about budgeting, saving, and investing, and fosters a sense of control over one's economic stability. 

Vivian’s book is available now! Order here: Rich AF: The Winning Money Mindset That Will Change Your Life 

You can find Vivian on: 

https://www.instagram.com/your.richbff 

https://www.tiktok.com/@yourrichbff 

https://www.yourrichbff.com/ 

Valeria is on:

https://www.instagram.com/valerialipovetsky/ 

https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 

https://www.tiktok.com/@valeria.lipovetsky 

Not Alone Podcast

What We Talked About:

  • 00:00 Intro
  • 00:21 From stock market trader to full-time content creator
  • 03:55 Having the sense of belonging to the society of rich people
  • 06:03 The mindset of rich people and how they handle money
  • 11:17 Not all debt is bad
  • 16:39 “How I lost $4000 to break off a lease.” - Do the STRIP method
  • 23:23 The truth about having emergency funds
  • 28:27 Everything, when comes to finances comes down to time
  • 31:48 What is an FU number?
  • 34:57 The influencer lifestyle and being smart with money
  • 39:45 What in your workplace can and cannot be changed?
  • 42:17 How does the Brag Book works
  • 45:05 Asking for a raise isn’t being greedy if you deserve it
  • 47:36 Two things to remember when negotiating
  • 54:22 Handling finances while in a relationship
  • 58:25 Money is just a medium for what people value
  • 01:00:00 Who pays for the first date?
  • 01:03:06 “You aren’t bad with money, you weren’t thought about it”
  • 01:05:33 Money can buy you the ability to be happy

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ABOUT THE GUESTS

Vivian Tu

On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author, Chief of Financial Empowerment at SoFi, and the CEO and Founder of the multi-platform brand, Your Rich BFF. Her approachable, culturally fluent take on financial literacy has earned her a community of over 10 million followers and a place among the most influential voices within financial education. Vivian has been recognized on the TIME100 Creators list (2025), Forbes 30 Under 30 (2023), Forbes Top Creators (2022 & 2023), and received the “Digital Influencer of the Year” Award at the 2024 Unforgettable Gala, honoring Asian and Pacific Islander achievements in entertainment. Vivian is gearing up to release her second book, Well Endowed, with HarperCollins on February 3, 2026. Picking up where her first bestselling book, Rich AF, left off, Well Endowed offers a fun, practical roadmap to navigating the biggest financial decisions in adulthood (homeownership, marriage, family planning, etc.), empowering readers to align their spending with their values, goals, and legacy.

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